Reading RSS feeds is such a key element of an online marketers life through RSS feeds I stay on top of industry news, follow what other industry leaders are doing, and discover content to share through my social feeds. ![]() What I love about Yahoo Pipes? I can create an RSS feed of my filtered RSS newsfeed. This function utilizes the (unofficial) Google Reader API to retrieve RSS. You can access Pipes through MyYahoo but you’re confined to a 150×150 slot that looks a lot like an inbox. This function ruturns an XML tree of the RSS feed from the given URL. Once you switch out of the pipe like filtering tool and into the reader of your compiled articles it’s difficult to process the information. The downside is that the reader itself is hideous. Using Yahoo Pipes you can create feeds and filter them by keywords, or you can get very sophisticated and create RegEx filters of social media searches or trending topics. This ability to synthesize only what you really want to see from the multitude, maybe 500+ feeds your subscribed to, is a godsend if you’re using this for content curation, as well as to spur the creative machine when coming up with your next article. I’m talking down to the most minute detail. Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters. With Inoreader, content comes to you, the minute it's available. Quite possibly the best option available for SEO and anyone in online marketing because it allows you to filter to your heart’s content, something not easily done on other readers. Viewing and managing your feeds and subscribing to the sites you've opened is now easier with Inoreader's RSS extension.
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