Other brands that started later in the decade include Yeezy by Kanye West. Some of the popular brands of that time include Rocawear by Jay-Z, Vokal clothing line launched in 2001 by Nelly, and the G-Unit clothing by 50 Cent. However, the early 2000s saw most rappers and hip-hop stars commercialize their labels. For example, Aaliyah was renowned for sporting Tommy Hilfiger while Biggie identified greatly with Coogi sweaters. The artists of the early 90s identified with various brands from other companies. However, they did not get last for long after the press criticized them badly and most clubs banned them. The fact that you could purchase several of these tees for a dollar and the ability to match them with almost anything was reason enough to get one. The long t-shirts became a visible hip-hop trend in the 2000s with most artists rocking them during summer. Wearing long t-shirts that extended to the knees became the trend for most famous artists. Wearing the hat with the shiny gold sticker was a stylish way of proving the authenticity of the brand among hip-hop artists and enthusiasts. Rap artists like Fat Joe and Chris Brown also collaborated with the New Era Company in the promotion of the brand, which became the best-selling hat retailer at that time. Hip-hop artists such as Ludacris and 50-Cent wore the New Era caps to various public events and their early 2000 music videos. Below are some of the significant trends in the 2000’s hip-hop fashion industry. The gold teeth (grills) replaced the popular gold chains and bling of the 90s while excessive tattoos became a norm for most stars. Hip-hop stars like Jay-Z and 50-cent introduced a cloth line for their brands attracting large clientele from hip-hop enthusiasts. Some new trends such as wearing headbands dominated the market while some favorite fashion items of the 80s and 90s like baggy jeans remained significant in the early 2000s. The entry of new artists into the mainstream hip-hop industry contributed significantly to the changes in the fashion industry. It is at this time when everything seemed to be fading that stars like Lil Wayne, Eminem, Ludacris, and 50-Cent entered the hip-hop world with a bang. However, the hip-hop stars of the 90s such as Tupac and Biggie had passed while the remaining Wu-Tang group was almost breaking up. The overly criticized music genre of the 80s and 90s entered the mainstream in the early 2000s attracting a large following from people all over the world. In the early 2000s, hip-hop culture had a lot to offer regarding music and fashion.
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